"Best of the Alps"

"BMW"

Passion is what moves us. That is why we don’t just build cars; instead we inspire emotions and guarantee high levels of excitement and fascination. Passion is what drives us and takes us to the highest peaks. Whether we are on snow-covered roads, green Alpine meadows or lonely mountain tops, passion is everywhere and knows no bounds. That is why we are so thrilled to team up with the twelve Best of the Alps destinations in a total of five countries. They all share our standards of service, quality and comfort and are ready to help us discover new passion every day.

www.bmw.com

The resorts of the 2012 Edition :

"Megève"

The charm and character of one of the most delightful villages in Haute-Savoie. Megève welcomes its guests in a preserved setting where mountain architecture and cobblestone streets blend perfectly into the surrounding landscape. Nestling in the heart of the “Pays du Mont-Blanc” Megève is so inviting for skiing and walking, offering a fascinating mosaic of forests and glades. A real El Dorado for skiers and snowboarders, for hikers and nature lovers, and for all those seeking rest and relaxation.

www.megeve.com

"Zermatt"

Zermatt is a piece of real Switzerland with traditional fivestar hotels, comfortable holiday apartments and typical local people. The Matterhorn is unique, but not alone. It has brothers and sisters: 37 mountains of over 4000 metres tower above Zermatt. Three panoramic viewpoints above 3000 metres can easily be reached by rack railway, underground funicular railway or Europe’s highest aerial cable car.

www.zermatt.ch

"Lech Zürs am Arlberg"

Lech Zürs am Arlberg was awarded the title of “Prettiest Village in Europe” in 2004. Lying beyond the Flexenpass in a picturesque valley, Lech Zürs is outstanding for the high quality and comprehensive diversity of what it has to offer. 1500 people live here summer and winter and enjoy their home. The promise of a top-quality winter holiday in Zürs is given not only by its superior hotels, but also by its ski area, which for the most part lies above the tree-line. The local districts of Zug and Stubenbach which are part of Lech offer idyllic charm and a sense of romance.

www.lech-zuers.at

"Garmisch Parten Kirschen"

Absolutely unique: Garmisch-Partenkirchen, located amidst breathtaking mountain scenery at the foot of Germany’s highest mountain, the Zugspitze (2962 m), is the epitome of vast and pristine alpine nature. It is a unique place in an awesome setting where outdoor activities are extraordinary experiences — between mountain and valley, in the water or in the air. It is a region that has shaped human beings and their culture. Here, you still find typical Bavarian traditions in their original form.

www.gapa.de

"Seefeld"

Seefeld – Joie de vivre and “see and be seen” flair is the motto of the famous holiday and conference destination. The many restaurants, bars, cafés and discotheques or also the Seefeld casino in the centre can be found whilst strolling through the romantic pedestrian zone with its exquisite shops and surrounded by the magnificent mountain world.In summer hikers discover a true paradise, and can relax in a climate that is proven to be therapeutic.

www.seefeld.com

"St Moritz"

Winter tourism was invented in St. Moritz nearly 150 years ago. Today this alpine town is known throughout the world as the ultimate holiday resort, where the fairy-tale is celebrated with style and charm. Where the world comes to relax on holiday, clever heads ensure that no one ever gets bored. In spite of its top-quality facilities, superb hotels, legendary events and exclusive services, St. Moritz maintains much of its original, authentic charm, and is surrounded by a natural landscape so beautiful it could have been sculpted by an artist.

www.stmoritz.ch

"Grindelwald"

This lively village at the foot of the Eiger Mountain enjoys close links to the sport of mountaineering. Top climbers regularly make the headlines on the North Face of the Eiger but Grindelwald offers a wide variety of activities to suit anyone looking for an active holiday. The famous resort in the Jungfrau region nestles in an ancient and unique Alpine landscape at the foot of the North Face of the Eiger.

www.grindelwald.travel